But should we generate too much buzz, it may become self-sustaining :-(
Btw., perhaps the 41mln investment isn't just about providing necessary funding, but also about giving people 41 million reasons to generate even more buzz?
Not when it revolves entirely around data mining and hype.
No need a celebrity type success here (where ``celebrity is a person who is known for his well-knownness'').
Anyway, thanks for pointing out my post could be mis-understood that much.
I'm not arguing that it will be a success - it just seems sensible to wait for the outcome before passing judgement on whether the investment was worthwhile.
Let this particular business succeed on its merits, just like the average start-up.
Surely one of those 'merits' is having the wiles to raise large amounts of funding and spend it appropriately, including on mindshare?
Everyone whose on this "are we still talking about color" thing is starting to get on my nerves. Theres still LOTS of mileage in it - more write ups, VC opinions, yada yada.
Its how the world works. They just raised $41m, one of the largest pre-launch rounds. Expect to hear about them. Saying "are we still talking about color" doesn't make you cool. Nobody cares if your "over it because your so hooked in to the tech scene".
If you don't want to read about it, don't click on the link.
I lack any blogging experience; if I had any, I'd try to give some counter-coverage, to promote competitors.
I regret not making that reasoning clear in the original post.
http://www.theonion.com/articles/time-between-thing-being-am...