The question is, will iOS become more like OS X, or will OS X become still more like iOS? Or is it finally time to look forward to OS Xi?
"We start with a strong foundation. iPhone runs OS X. ... Desktop class applications and networking."
Flash forward to a world that has been fundamentally changed by the iPhone and iOS, and the new marketing line is:
"The power of Mac OS. The magic of iPad." and other such lines about bringing iOS to Mac OS.
It's all about perception, reality, and marketing.