There was much humorous satire e.g. calling the Queen for access to porn. Before some tech contracts fell through and the whole system was abandoned at the end of the Theresa May government.
I was looking forward to the tertiary effect of kids becoming network experts in the next 20 years.
This is because in the contemporary western world, sexual preferences are considered intimate and highly personal. Creating such a data basis enables future discrimination. It doesn't mandate it, just enables it.
There's a famous (and arguably untimely crass) example of such data gathering in the German past. It's different in scope and consequence (smaller scope, bigger consequences), but maybe still interesting.
Sadly there's no English Wikipedia article about it:
https://translate.google.com/translate?sl=de&tl=en&u=https%3...
(At least that's the memory of German school history classes I immediately recalled while reading the linked article.)