I never understood their pitch in first place. Why pay for quick bites when I get decent content (~10min) for free on youtube? Generally, I would assume people watch netflix/amazon/disney content for entertainment and expect their originals to be of the usual or slight longer duration. That's content to enjoy watching over a longer period of time. People like this format, hence binge watching is a thing. I can't see why people would rather watch a highly produced quick bite while waiting in line for a coffee instead of watching a new upload from a subscribed creator on youtube for like 10 minutes. There are plenty of famous youtubers upload almost daily, with daily/weekly views much higher than the total app downloads quibi has so far. And they don't have a ~2B$ war chest.