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> Could you provide an example of what you mean?

The CEO of Goya foods called Donald Trump a "great leader" and there's an active boycott of the brand as a result.

To be fair, that sounds a lot more reasonable. A CEO represents their company and their actions leading to people boycotting their company is just people voting with their wallet. People have boycotted small businesses due to the opinion of the business owner's children, even after persistent apologies by the business owner. In this case I don't even think there is anything significantly wrong. This isn't much different than a company sanctioned advertisement gone wrong.

While people are free to Boycott for any reason they want

A person that has respect for the concept of Free Speech WOULD NOT boycott a business simply because the CEO of that business supports the current president of the US.

That is simply NOT a reasonable reaction to learning of said support.

So no it does not "sound a lot more reasonable", it sounds like a perfect example of society losing respect for free expression

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