This, so much this. The main hero image is a tad pixelated to me and while not a huge deal, could be cutting into conversions.
GP, to simplify the main hero consider making it a png. I know as a user seeing a slightly pixelated gif screams out “unpolished” engineering and design.
Every gif on the web should be a video. It would weigh less and still be supported by all browsers.
Thanks! We'll look into swapping this out with something that looks better. We've admittedly spent quite a bit more time on the product than the landing page ;-) We're going to keep polishing it up though!