> TV ad campaigns, too, tend to be purchased in advance. About half of TV ad spending is allocated to the upfronts—booked March through May to be delivered by the end of the year.
I wonder how that's been in this game-changing year...
I wonder how that's been in this game-changing year...
I could see kids being cooped up and bouncing off the walls generating additional demand that could offset some of the overall economic slowdown. There's also reduced competition from secondhand toys with parents avoiding garage sales.
My prediction: board game companies will do ok. All-ages board games tend to be cheap, and they give the whole family something to do for a few hours.