Wow...my points were missed completely. Everybody knows the BC is real, but Amex does not advertise it. Info is leaked, they create buzz, and they allow people to gossip about it--its far more clever marketing to neither confirm or deny its existence as Amex did in the 90s--esp when it was by invite only and many people werent sure if it was real.

And I didnt suggest that casinos don't make money off the high rollers. But they definitely make a greater and more stable cashflow from masses of low rollers than handfuls of high rollers. A smaller scale example would be the high end dept store in your city, like a Saks or a Neimans--their avg purchase is probably in the high 3/low 4 figures while at the same time at least once or a few times a day a high roller spends 10k+ on clothing. Probably with their Black Card. XD