The book made more than 100k as it's still selling pretty well. In fact, the sales have increased over time, even if the book is now 5 years old.
I keep on updating it and will release a second edition soon.
The marketing effort is not just for the book. It also helps me sell:
- video courses
- on-site training
- online training and workshops
- find consulting opportunities
- subscription licenses for a software product I created, Hypersistence Optimizer, https://vladmihalcea.com/hypersistence-optimizer/