I don't remember the last time I got such a chuckle out of a domain name, but this one is great.
https://www.namecheap.com/domains/registration/results/?doma...
"Prime" is the analagous English word, I would think, and it is not a superlative. One would not say "that's prime" of something good, impressive, whatever.
"Prime" means: ready; in the thing's initial state; available for immediate use.
It also has a meaning in maths, but that's not really relevant.