The products I mention are things like Cloud Monitoring tools, Management services for your AWS instances, and other things specific to Amazon Web Services. One of my products, for example, is a service that runs detailed reports on the usage logs that Amazon generates for Cloudfront and S3. Amazon could wipe it out completely with a feature that wouldn't even make the front page here.

They've deliberately stayed away from those areas that have products in them. You're right though that this is one area where "AWS" wasn't a necessary component for the service in question. That could help explain why they're comfortable doing it.