Because lots of us see where this fits in the market. Businesses want to leave wordpress, and wix/squarespace are almost exclusively targeting non-technical users.

This type of approach lets a technical person work with the marketing team so that the site can be both easy to update and optimized for business needs.

You’re right that good software/service does not automatically mean profit, but you’re missing the understanding that if you serve a hungry demographic, you only need a MVP to bring in revenue.