As for the future of media, I wonder if long-form podcasting where the conversation goes far beyond sound bites and delves deep into the explanations for why the interviewees believe what they believe (and what their sources for believing that are) could legitimately be the near-future of media. Rogan invites on plenty of people with whom he's not ideologically aligned and they have civil, intelligent discussions... in short, an exchange of ideas in a public forum.