Arguing this at the level of "What should individuals do?" makes no sense, because we have little-to-no data on how effective masks or social distancing are at that level. We're really at the infancy stages of understanding this virus--keep in mind up until a few weeks ago we thought spread from high traffic surfaces was a major transmission vector.

At the level of "What should government recommend?"--that's a fundamentally different question from "What should individuals do?" because governments have secondary effects such as people throwing the baby out with the bathwater. Policy decisions have to take into account this effect, so saying that this effect is the real cause of a sudden spike in cases after lockdown ended, is irrelevant. At a policy level, lockdown is more effective than social distancing and masks, and that's because when you lift the lockdown, people don't social distance or wear masks.

I live in a town where businesses that attract tourism have reopened. People are wearing masks as chin straps and congregating, and that wasn't happening during lockdown.

And to be clear, there are other factors: a country which creates numerous hurdles to access for even the miniscule aid it provides to the poor cannot be surprised when the poor don't want to give up what little income they have to comply with a lockdown. But we have to admit, lockdowns work. That's a fact. The fact that our economy is so fragile that it can't handle the only effective countermeasure to this virus is a separate fact.