For those last ones, try to figure out if there are a few systems that they commonly use and make integrations with those and be able to provide some kind of answer to interesting queries.
It's great that you have a general solution, but even those need to be made into specific products and services that non-technical people can appreciate for the value they bring. And the message needs to be crystal clear for them, because a general solution is too broad.
"This will analyze your customer behavior and tell you which ones will likely order new units from you next month or quarter, and how much."
A broad and general tool like yours does not, in itself, solve the problems for them, so you have to help them understand what it can do.