> Building a web app to allow researchers to submit their articles and have them peer-reviewed by other researchers would be an interesting project that could actually disrupt the industry.

True, but the chicken and egg problem prevents that from taking off: researchers submit to the highest impact journal they can get the article in, not the open access journals. Similarly, they won't submit their articles to such a service until it is already well established.

I'm hoping that bringing the problem to light will provide an impetus to evolve to a better system.