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"Not so long ago an Internet venturelet like Otrib might have seen a swarm of venture capital firms, or at least some commercial banks offering high-priced loans. Nowadays such financiers want to see businesses with revenue, customers and a logo solidly in place before they commit capital."

Revenue, customers, and.. a logo?

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Yet the VC crowd is dumping money on web apps like Twitter with no revenue.

They do have 2 out of the 3, maybe it's like the ol' "good/cheap/fast, pick any two" thing.

I think they were referring to the "brand equity" when they are talking about the logo.

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