The media can be more, or less objective. It can be more, or less impartial. Each source can have bias, more, or less. The problem becomes when sources centralize around political ideas and competition decreases. What was once nationwide respected newspapers and 1 hour evening news, became 3 major 24/7 news-channels, decimated newspaper industry controlled by conglomerates, and social media being gamed by everyone squeezing dollars out of an uneducated populace.
I genuinely challenge people on here to read old newspapers and look at the difference in reporting. There were far more newspapers - every major city had one. The nightly news didn't have time to have a "panel" of "experts" discuss how "issue x will destroy america."
And instead of addressing the real issue - the money behind politics (i.e. citizens united, coinciding with social media), you say it's "inherent to media." No it is not. media needs to be free and it needs to be decentralized. And no, it does not need to be perfect.