> This is a category error. Companies have an existential incentive to chase profits (and their managers can be sued by the shareholders for doing anything less). Their incentive to avoid violating laws, morals, and ethics is far lower.

Holding firm to a strong sense of ethics and morals is a risky thing to do. Whether you're representing a company, or just acting as an individual. But that risk does not justify NOT holding firm.

So, if you run a company, and you're afraid of getting sued by your shareholders for not pursuing profit at the expense of your ethics and morals, I'd suggest finding a new job. Or, just maybe, your shareholders aren't so blinded by greed that they would not support your company doing what is right.