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Bitcoin isn't just for "technical" people anymore. The 2017 craze caused a ton of non-techies to hear about Bitcoin and get involved. It was front page CNN a decent amount. Coinbase made it their mission to make Bitcoin as accessible as just downloading an app and giving it your credit card info, and IIRC at one point Coinbase was the most downloaded app on the App Store.

There's an argument to be made that the only reason Bitcoin became popular the last few years is because of the amount of non-techies who have been falling for all the same, tired "join my ICO and get rich!" scams.

The very fact that someone owns bitcoin means they have been scammed by the promise of doubling their money.

Wishful thinking is a powerful drug. The same technique is used on dating apps, where a beautiful "girl", explicitly seeking sex, sends you a link to some paid service, to "verify" your account or some nonsense.