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Actual phones are going out of fashion quite quickly. People want communication devices with several usage options, that once in a full moon work as phones too.

And yes, people want entertainment too. Apple is just submitting to their customers desires.

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It feels to me that customers submit to Apple's desires...

Maybe so, but non-Apple phones are designed against those same goals, and their market is pretty competitive.

If those came from Apple instead of consumers, they wouldn't be universal.

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