I can definitely concede that the NBA is acting cowardly, but I feel like the amount of hate/attacks NBA is receiving is disproportionate. Essentially all global businesses appease China to varying degrees and NBA is being singled out because of their outspokenness on US-related issues. And denigrating companies because they did not speak about ALL issues would simply result in them avoiding all contentious issues. Furthermore, a lot of this outrage feels extremely disingenious which I feel like further justify my "distaste".
Like I stated in a previous comment - our main focus should be pressuring the government and congress where the real change happen. Especially since China would retaliate against any company talking about their issues. Also, focusing on the gov/congress do not in any way prevent the pressuring of companies to do the right thing.