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Comment by onion2k | Hacker News Reader

If a company isn't growing by at least the equivalent of inflation then it's shrinking, and that can't happen for very long before it can't cover its costs.

Even when inflation is close to zero, interest on debt means that a company that isn't growing won't be able to service it's creditors forever, and it'll fail.

There are plenty of reasons why 'growth at all costs' is a stupid goal, but there does have to be some growth for a business to survive.

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Well, a company in equilibrium has the option of increasing its prices inline with inflation. Which is the very definition of inflation. I don't think growth (in terms of more customers or more product sold) is required to stay in business. You just need to stay competitive in the market and keep meeting costs.

That doesn't sound right. If I'm consistently profitable and not growing. Prices rise, my inputs cost more, but I can raise my own prices, so my business remains in equilibrium.

That would show as revenue growth

>If a company isn't growing by at least the equivalent of inflation then it's shrinking

That depends on what exactly is growing. As long as profits are growing by more than 0%, then the company is growing, regardless of inflation. If its only revenues that are growing in the low single-digits, then still the company could be growing! Inflation is the phenomenon of prices generally increasing, but no matter what anybody tells you it is not distributed equally. Just because the overall rate of inflation is 5% does not mean that your costs have increased by 5% YoY.

No, the company just needs to have a net profit. Their market can be shrinking and, if they're able to fire people and reduce other costs, they can survive just fine.

Growth is desirable for investors, but it's not at all necessary for a company to continue operating.

The fact that this is being downvited is sad. It's obviously correct.

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