>> The significance of GPT-3 is that the scaling isn't slowing down.
Can I ask- who says this? Is it your personal opinion? Is it the conclusion of the article above, as you understand it? Is it a commonly held opinion of some of the experts in language modelling?
I am asking because everytime there is a claim like "X is important because Y" and someone points out that "Y" is not that interesting, if someone else then says "X is important because Z" and Z is not Y, it's very difficult to have a productive conversation, because it's very difficult to know what we are talking about. Of course, this is the internets and not scientific debate (typically carried out in peer reviewed publications) but if the goalposts keep moving all the time, it's pointless to even try to have a conversation about the merits and flaws of such a complex system. That, with all due respect.
Now, regarding whether GPT-3 is slowing down, it isn't, but it's not going very fast either. Like I say, the curve in the middle of the article that shows acccuracy as a function of parameters is quite flat. Depending on how you want to define diminishing returns, the image painted by the accuracy plot is not that far from it and in any case average accuracy is pretty disappointing.
>> What GPT-3 shows us is that we're going to have ML systems that can write at the level of an average human pretty soon now.
Like I say, there's no good metrics for this kind of task. We have no way to determine what is writing "at the level of an average humen" (let alone what is an "average human"), except eyballing output and expressing a subjective opinion. Anyone might claim that GPT-3 is already capable of writing "at the level of an average human". Anyone might claim that GPT-2 is. Or a Hidden Markove Model, or an n-gram model. Such claims really don't mean anything at all.
It is important to note that this is exactly the task that OpenAI has publicised the most, with GPT-3: a poorly defined task with no good metrics. This insistence in promoting an ability that cannot be objectively evaluated as being a strong point of the model is strong evidence that the model is not nearly as good as advertised.