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I agree. Most of the "best PM advices" are usually related to B2C facing products. How about PMs who develop tools for internal use? I think the recommendations also changes - not from the point of "know your customers" but the nuances and what to pay attention and even measuring results are different than B2C consumers in general.

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> PMs who develop tools for internal use.

You're thinking of a TPM, not a PM.

https://blog.tryexponent.com/pm-vs-tpm/

I'm pretty sure the delineation of the PM and TPM roles is not internal vs. external customer facing, but where your main skills lie in terms of what you're handling.

PMs are usually more upfront in understanding the customer and the business needs. Whereas a TPM, is more behind, understanding the customer but moreso managing the tech teams and solution architects to deliver the proposed solution.

However, the PM role is fickle, and seemingly no company does it the same as another.

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