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Agreed. There's very little evidence to support the claims about what is discussed here is what made Stripe successful. Intuitively many of the claims seem true but where is the data?

There has been a huge influx of articles from substack lately. I think they are trying to grow their brand.

Substack is just a publishing platform, it's not editorial.

Doesn't mean they're not submitting articles around to grow awareness of the platform/their brand.

There's probably a bit of "know who your users are".

Ultimately the "ease of use" thing is valuable to the developers (the stakeholders above couldn't care less), and Stripe seemed to identify that getting developer buy-in is super valuable for at least one segment of the population