I was really surprised that Apple chose to unveil thunderbolt in a press release rather than at an event. They'd been working with Intel for years and at the end all it garnered was "oh by the way the new MB pros will have lightpeak I/O ports built in and we're calling it thunderbolt." Couldn't they have waited the few weeks until the iPad announcement and unveiled it then? Apple missed a huge opportunity for free press(they were already there for the iPad, why not tell them about your revolutionary new I/O technology?) but oh well. Guess even Apple drops the ball from time to time.