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That’s my take as well. It’s just marketing speak. They are raising “awareness” not “recruiting”. Similar to a CPG company saying we’re raising “awareness” of our product on Twitch, not “selling” our product.

For your average person, that may seem like meaningless splitting of hairs, but that’s how it’s discussed in the marketing world.

Amazing a whole article was written about this.

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OK, "raising awareness" of what, and for what reason?

It's clearly for recruiting purposes.

When you see an ad for shampoo on Youtube, do would you say the company is "selling" the product on Youtube?

Like I said, it's splitting hairs with words, but it's not some grand conspiracy as per the Vox article.

It's not splitting hairs, you are the only one splitting hairs here.

The vox article clearly shows that they were trying to recruit, even though they say they aren't. It's not a grand conspiracy but it's the same as the military using Hollywood for recruiting.

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