I couldn't shake the image of Twitter being an enthusiast, cool kids, wordsmiths only type platform from my head. Probably because I had an account since when Twitter servers couldn't take it and used to display a dolphin image(But, don't check my Twitter account, I didn't use it much) although I knew Twitter is not that anymore.

So, I always told to myself that like most other enthusiast platforms Twitter is struggling to make money unlike Facebook where its users don't care about non-contextual ads as long as its attractive and Facebook will go to any length to get a click on the Ad even if it means they are from a click farm from Philipines, Bangladesh, India; its advertisers didn't seem to mind as long as the 'Page Like' count increased.

But then, after I started using Reddit; I thought this is never going to make any money as it is a much more enthusiast platform than Twitter and every subreddit is a platform on its own where non-context content will be brushed aside. Then when Reddit introduced 'Awards', it blew me away; it seems like they have figured out the best possible way to monetise their platform. I don't know how much revenue it has brought to Reddit, but I could calculate some threads having thousands of dollars worth of awards almost every other day i.e. Normal users paying money for Internet commendation.

Twitter needs to figure out what's its equivalent for Reddit awards without compromising its integrity and becoming a Facebook.