They need an MBA to go in there and shake things up. (Go ahead downvote me). Figure out new materials that grow faster (like bamboo). Forget the grafting bit because that probably takes too much time. And make sure there's a inventory of things people can buy now on their website. People will pay for immediacy.
On another hand I was expecting not to be able to find them on the web, but they're still alive. So kudos to them