1) the cultural and economic forces driving everything online way before that’s anything like a good idea,
2) companies storing more than they need to,
3) the people who left it unsecured (bigco, tech startups, and anything very sensitive),
4) the people stealing data,
5) the people who left it unsecured (Smaller shops that’ve been made to feel they must be online),
[large gap]
20) someone who simply deletes all the insecure data (assuming they didn’t also steal all of it)