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Beyer Dynamic, AKG and Shure have several options much cheaper than these Bose or Sony headsets which still give you at least 10x the audio-performance.It's complicated.
The lowest level opinion is "Bose and Beats are awesome, soooo much bass!!!" That's the typical consumer.
The level above that is what you said. That's sometimes called mid-fi. At least these things don't have major flaws anymore.
The next level is companies and products specifically focused on high performance - Stax, Audeze, Sennheiser, Etymotic, etc and their best models. That's the "audiophile" level (and here truth is mixed with a lot of bullshit also - stay away from head-fi.org, it's a cesspool of pseudoscience).
And the level above that is when you realize imperfections in headphones can be corrected via DSPs, for the most part.
I have the Sony noise cancelling flagship model. By default, it's deeply flawed. It's tuned to the taste of the average consumer at Walmart ("moar basssss!!!"). But apply the oratory1990 corrections (from Reddit) and they sound like some nearly-flawless high end devices. The corrections are based on precise lab measurements of the headphones, and basically revert some of their flaws via digital processing.
The future is DSP.