The helmet is a light mass, which can move relative to the head, and experience drastically higher g-forces for very short times. Sampling an accelerometer at kHz rates as a helmet is vibrating (without translating all of the vibrational energy into the head), will measure larger peak G's than the head experiences.
For this reason, when studying head impact for football players, they mount the accelerometers in the mouth guard. This more accurately reflects the real g-forces, as the teeth (ideally) don't move much relative to the brain during an impact, and have the appropriate reference frame.
The differences can be extremely large. The peaks reflected in this graph are absolutely not real and should not be taken literally.