Telling things how they are, for a start, at least for the mainstream press. No matter if they go against one's narrative. We're not talking about politics or differing views, we're talking about scientific findings.
> You cannot bring openness and flexibility to a conversation with manipulative people.
That's how science is: open discourse. If you go for absolutes, eventually there are going to be contradictions, which will likely hamper getting important messages across. In my country, due to this, trust in scientific people is actually lowering, according to polls.