Adding ads and stupid features. For me the breaking point was when they added an interface to buy crypto on the new tab page.
The rest of the coins... Not really. Maybe privacy coins might be useful.
Every decentralized or censorship-resistant network gets dragged down to the worst of its adopters in the public consciousness (not entirely by accident IMO). It's sad, but should be acknowledged as par for the course at this point. If you're not going to fall into line, expect the power brokers to mix you up with the worst of 'em.