Of course, Arm can figure all that out too, so somewhere inside Arm they've tried to replicate Apple's "should we switch to RISC-V" spreadsheet, and Arm sets the price of the architecture license so that the spreadsheet will always say "don't switch to RISC-V".
The other thing to consider: Arm's core design business is quite valuable; probably more valuable than their architecture business. But Apple does their own core design, and would not be interested in selling core IP to others, so they would get no value from that business. But if they were to buy Arm, they'd still have to pay for it.
Owning the instruction set and reference designs maybe isn’t terribly useful, when your primary competitors already have perpetual licenses to the technology and do their own core designs.
>The new company intended to further the development of the Acorn RISC Machine processor, which was originally used in the Acorn Archimedes and had been selected by Apple for its Newton project.
IIRC, it began as an expansion board for the BBC Micro.
This article implies that initial ARM development was undertaken between 1983 - 1985:
https://www.theregister.com/2012/05/03/unsung_heroes_of_tech...
> As part of the sale process, SoftBank approached Apple to gauge its interest in acquiring Arm, according to people familiar with the matter. While the two firms had preliminary discussions, Apple isn’t planning to pursue a bid, the people said.