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I agree with you both in theory and I’ve limited my purchasing from Amazon for such reasons. But I’ve come across products where the company has a first-party website to promote their product, but no first-party way to actually purchase the product. They just have links to go buy at Amazon. For now these are rarities but I’d be concerned that it becomes more common without government intervention.

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Amazon makes money by being so damn easy to spend your money and get products. One click buying probably increased the average American's monthly spending a decent percentage alone.

Making it just as easy for third party sellers is a no brainier, and will only increase their influence and grasp.

Especially if they can cut small business overhead significantly. Today, why would anyone want the overhead of building and maintaining an ecommerce site when their business is too small to do it without lots of money and additional overhead.

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