I don't think the author's description of GitHub Sponsors is exactly correct. Technically, the sponsorship is at the user/organization level, so if you make a donation it goes to the organization/user, which may have MULTIPLE projects going on. This is the way I have set it up for our company Plyint (https://github.com/sponsors/plyint).
Although I would very much like GitHub to implement a pool of organizations/users, which is maybe what the author meant?