Anyone else think that this is a bit of overkill for what is effectively a snapshot camera? Nobody is doing serious photography with an iPhone.
Bullshit. A quick Googling reveals plenty of professional photographers using iPhones in their work.
For example: http://www.chasejarvis.com/index.php#mi=2&pt=1&pi=10...
If my wedding photographer showed up with an iPhone, I'd demand my money back.
I wouldn't hire an artist to do a building-sized mural in pencil, but that hardly means no one's doing serious art with pencils.