It is way too "Googly" for its own good. I did a shootout of six visual recognition APIs a few years ago. I got five of them to work in under fifteen minutes. Google Cloud has an authentication system modeled after
https://www.youtube.com/watch?v=sWEvp217Tzw&feature=emb_logo
and took much longer, trashing my Anaconda installation along the way. (IBM Cloud sticks out because it is still sending me spam.)