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"If you take our ads away only the criminals will run ads!"

One could argue that this is exactly what is happening already. Except that what FB does is still considered "legal".

Will somebody please think of the children errrr no i mean small businesses!!

How will the children buy ice cream if we don't tell them where their local ice cream shop is!

That wouldn't be as brazenly Orwellian. They have appearances to maintain.

Small business are run by people with small children.