> Significantly fewer apps will be installed
Surely an app containing fewer ads would make people _more_ likely to install them, not less?
Surely an app containing fewer ads would make people _more_ likely to install them, not less?
IDFA trades privacy for market efficiency. It's used by ad networks to allow me to optimize for either the cheapest or most valuable installs, and validate that my marketing spend is actually driving these behaviors with an acceptable ROI.
Without it, ad networks will be much less effective and it will cost developers at least 2x to drive the same number of installs.
IDFA has obvious privacy flaws, but Apple is making a mistake by crippling it without offering a privacy-safe alternative (and several of those have been proposed by the industry).
Sounds like a win-win.
The company that we were sold to by our parent company did the same thing on a regular basis and kept their main app in the top 5 for years. Not sure if they do it today (this was 6+ years ago).
I wish Apple would find a way to stop these artificial App Store hacks (maybe they have I no longer pay much attention since our app's downloads do not affect our business).
Do you have any examples/links? genuinely curious