You fail to see whats coming next.

In 1997 the big tech platforms lobbied that not only they wouldn't censor views, that it was basically impossible for them to do so.

This is what allowed the internet to grow without onerous regulation (ie they were treated as a carrier not a publisher).

Now that big tech is moving towards "being publishers", you're now going to reverse it all and cause massive regulation to take place. In the end, "the internet" will look no different than mainstream tv.