However, that assumption is dead wrong.
We don't know how well GPT-3 "works out of the box" (hence OpenAI's api release), and it's stupendously premature to assume that it is ready for products.
We don't have a good understanding of what inputs the model handles well vs. doesn't (a key pre-requisite for building a safe product), and it has been shown to regurgitate authoritative but untrue statements.
[EDIT]: by construction, it also cannot store information provided by the user for later use, nor can it "look up" facts.
I agree with the high level statement ("starting a business around gpt-3 is a bad idea") but almost none of the generic business advice, because it's founded on an assumption of technical capability that simply isn't there yet. The article talks about GPT-3 in an abstract "super powerful AI" sense, which leads me to suspect that the author doesn't really understand the technical limitations of GPT-3 beyond the demos that have been shown.