Wil's metaphor is brilliant and the values he describes are exactly what our industry needs to hear. I have been jumping from product to product for years, with the expectation of dump trucks arriving one day out front and unloading tons of money. I'm doing it again with my current company. We have a solid niche, strong traction and are leaders in our space, but rather than making what is good, really excellent, I'm considering jumping to the next shiny ball that may be the home run. This blog entry has caused me to reevaluate.