You'd be surprised how much twiddling and research you need to do to find a correctly sized bike and which smart trainer (elevation? resistance? etc?) to get something that will work for the average person. It's the same reason people go for iPhones or Macs or anything else that 'just works', the time cost for getting to where one can actually use it vs. just unpacking a box w/ a 'good enough' smart bike means that a shiny package like a Peloton will always be preferred for a large chunk of the population.