I didn't think much of it until I watched the YouTube demo (http://www.youtube.com/watch?v=Slizmp8qIyw) where the creator records a loop, then builds on top of it to form a song, switching to different virtual instruments for each part. If he manages to create something that looks as effortless as portrayed, it'll go a long way towards getting not just nerds but normal people to start using all their electronics together.