Then I started writing random bits on IT Consulting and the industry. I noticed that those posts had a ton more views. I continued to randomly post about the IT industry as a whole. I had a post about IT Sales meetings and how you should never take them for granted.
A couple days after this I was contacted by MSP 360/Cloudberry. They found my blog as I posted it to a subreddit for MSP's. They asked me if I wanted to create and write content for their blog. I negotiated a price and have been producing content for them every month.
Since June 2020 I've created 3 Blog Posts, 1 Whitepaper, 1 Content pack- 2 Blog posts, PowerPoint Presentation, 2 email templates, and a Brochure. I'm currently working on more posts for them and will continue to do so.
How can you do this? If this is something you are interested in, start a blog, write articles, and put yourself out there on social media. This doesn't mean just simply spam out links, etc. Whenever I send a link in Reddit or LinkedIn, I always do a small write up on what the article/post is and how it provides some value to those who might be reading it.
Another piece of advice I have is to check out some vendors you'd like to work with and see if you can connect with their social media marketing director. Most of these vendors are looking for people who can write blogs and produce content.
My current project is Making IT Happen. It's a guide that helps people get into IT and succeed long term. Check it out and feel free to engage with me on Twitter or through my site.
Good luck!