Yeah it really feels like IBM in the sense that it had some really amazing engineers that built the company up, and after they left, they have just been resting on those laurels ever sense. What have they truly innovated recently?
My (probably unpopular) opinion is that they simply shouldn't have a voice. Twitter is bad for society period.
Though it doesn't help, of course, that TwitFaceTube are designed to maximize engagement at the expense of everything else, which encourages inflammatory content. Maybe if they didn't, we wouldn't have this problem.
And I don't think the power of short messages is specific to the United States