Adding Personality Back into UI Design - awwwards. [video]

For me the takeaway of this talk is that in our race of making UI design more and more consistent our websites and apps lost personality. This has gained us a lot (improved accessibility, cheaper, more performant), but during our path to optimize all UIs become so homogeneous that they lose personality.

It's a trade-off, however sometimes it might be better to be bold enough to explore and innovate to try to find something better than to stick with what is known to be working and copy whatever everyone else is doing.